Explore a Career in Manufacturing
Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What Marketing Managers Do
Advertising, promotions and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents and financial staff members.
About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. About 17 percent of marketing managers worked in the management of companies and enterprises industry.
How to Become a Marketing Manager
A bachelor’s degree is required for most advertising, promotions and marketing management positions. These managers typically have work experience in advertising, marketing, promotions or sales.
Employment of advertising, promotions and marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. Advertising, promotions and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.